- Preparation of marketing strategies
- Preparation of annual plans and partial marketing plans
- Preparation of campaigns screenplays
- Preparation of campaign budget
- Realization of marketing campaigns:
- Choice of communication channels
- Preparation of media plans
- Realization of campaigns with usage of the most modern carriers and form of advertisement (television, press, radio, billboards)
- City lights, publicity, public relations, BTL
- purchase of media
- negotiation of prices and positioning the media
- monitoring the media
- research of the advertising campaign effectiveness