• Preparation of marketing strategies
• Preparation of annual plans and partial marketing plans
• Preparation of campaigns screenplays
• Preparation of campaign budget
• Realization of marketing campaigns:
  • Choice of communication channels
  • Preparation of media plans
• Realization of campaigns with usage of the most modern carriers and form of advertisement (television, press, radio, billboards)
• City lights, publicity, public relations, BTL
• purchase of media
• negotiation of prices and positioning the media
• monitoring the media
• research of the advertising campaign effectiveness